LAVANDA at Sunrise
By Alejandra López Zaballa
Unique exclusive edition for BAT Portugal
Brihuega, Guadalajara
June 2021
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Portugal’s national flower, lavender, symbolizes strength, resilience, and determination—qualities that have been at the heart of BAT’s leadership over the years. Through business challenges, evolving regulations, strategic shifts, and the uncertainties of real life, BAT has continuously demonstrated its ability to adapt and thrive. Much like lavender, which flourishes despite harsh climate conditions, BAT has remained steadfast in overcoming adversity.
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Alejandra Lopez Zaballa’s inspirational image of lavender fields at sunrise serves as a daily reminder that we possess everything we need to succeed. It also encourages gratitude for the path already paved by those before us.
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In 2025, BAT Portugal embarks on a new journey with a groundbreaking strategy to embrace a business transformation full of new opportunities for A Better Tomorrow. At the core of this transformation is a truly talented team, proudly embodying BAT’s core values:
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•  Truly inclusive
•  Doing the right thing
•  Love for our consumers
•  Passion to win
•  Empowered through trust
•. Stronger together
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"Like lavender, success flourishes when nurtured with patience, resilience, and the courage to embrace change.”